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How Poppy Barley went from Idea to Startup Status

4-minute read

Founders 50 Event StartUp Edmonton Poppy Barely how to start a start up business, Edmonton. Poppy Barley offers Made-to-Measure women and mens shoes, boots and heels adjusted to different foot lengths and widths.
Founders 50 Event at StartUp Edmonton Poppy Barely how to start a start up business, Edmonton. Poppy Barley offers Made-to-Measure women and mens shoes, boots and heels adjusted to different foot lengths and widths.
Founders 50 Event StartUp Edmonton Poppy Barely how to start a start up business, Edmonton. Poppy Barley offers Made-to-Measure women and mens shoes, boots and heels adjusted to different foot lengths and widths.
Last week, Startup Edmonton celebrated its Founders 50 Program. It was an evening dedicated to celebrating prominent business and community leaders committed to mentoring and supporting entrepreneurs and young startup businesses in Edmonton. My co-founder, Justine, delivered a slightly emotional speech. As entrepreneurs, we are overly critical and always pushing forward. We rarely take a moment to celebrate our accomplishments. Last week, when Justine stood on stage staring out at the people who’ve mentored, inspired and invested in us – she realized just how far Poppy Barley has come. Here’s the thing: 14 months ago, we didn’t know any of these people. We started as two girls with an idea to make made to measure boots. After knocking on a few doors, Justine showed up at Startup Edmonton. The floor was still new, and the paint was fresh. The space was vacant, but full of a vision to make Edmonton a place of creativity and entrepreneurial thinking. Justine immediately registered for Preflight, an intensive workshop to help put the framework around our idea to take it to market. Preflight transformed Justine’s thinking (and mine). We committed all of our efforts to making our idea happen. Then we quit our jobs to focus on Poppy Barley. In September, we were one of the first companies to participate in Flightpath, a 4-month accelerator program complete with seed financing, free food, pitch practice and mentors. When Flightpath concluded, we were selling boots to customers. Poppy Barley went from being just an idea to something we could feel, touch and wear, in eight short months. I’ll say this boldly: we would have never accomplished this without Startup Edmonton. To those involved with the Founders 50 Program, from the bottom of our Poppy Barley hearts, we thank each one of you for your contributions to Startup Edmonton. If you have idea, come visit Startup Edmonton. The space is bustling with smart and fun people, all working hard to make ideas happen. It’s a pretty inspiring place to be. -Kendall Barber, Co-founder
Founders 50 Event at StartUp Edmonton Poppy Barely how to start a start up business, Edmonton. Poppy Barley offers Made-to-Measure women and mens shoes, boots and heels adjusted to different foot lengths and widths.
Founders 50 Event StartUp Edmonton Poppy Barely how to start a start up business, Edmonton. Poppy Barley offers Made-to-Measure women and mens shoes, boots and heels adjusted to different foot lengths and widths.
Founders 50 Event, StartUp Edmonton Poppy Barely how to start a start up business, Edmonton. Poppy Barley offers Made-to-Measure women and mens shoes, boots and heels adjusted to different foot lengths and widths.
Founders 50 Event StartUp Edmonton Poppy Barely how to start a start up business, Edmonton. Poppy Barley offers Made-to-Measure women and mens shoes, boots and heels adjusted to different foot lengths and widths.
Side Note: I missed the Founders 50 event because I was away in Kelowna for metabridge, an initiative to connect top Canadian technology companies with key Silicon Valley and international technology partners for investments, partnerships and mentorships. Of the 15 top startup companies in attendance, four (4!!) were from Edmonton - Granify, Mover, Zenlike.me and Poppy Barley—a testament of the entrepreneurial culture we’re starting to build. We are choosing to build our companies in Edmonton, along with the many other companies working out of Startup Edmonton, in the Mercer Warehouse, and other creative pockets around the city. *Images provided by FO Photography

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The Harley Heeled Sandal Ankle Size Guide

How To Measure:
The Harley Heeled Sandal: Take a tape measure and wrap it around your foot, right below your ankle bone as that is where the strap will sit (see product imagery and fit video for a visual demonstration). This measurement is based on the last adjustment point on the strap.

Size Strap length will accommodate an ankle measurement up to the size below
5 26 cm
5.5 26.5 cm
6 27 cm
6.5 27 cm
7 27.5 cm
7.5 27.5 cm
8 28 cm
8.5 28 cm
9 28 cm
9.5 28.5 cm
10 28.5 cm
10.5 29 cm
11 29 cm
11.5 30 cm
12 30 cm

The Esther Heeled Sandal Ankle Size Guide

How to Measure:
The Esther Heeled Sandal: take a tape measure and wrap it around your ankle, above the ankle bone, as that is where the strap will sit (see product imagery and fit video for a visual demonstration). This measurement is based on the last adjustment point on the strap.

Size Strap length will accommodate an ankle measurement up to the size below
5 23 cm
5.5 23 cm
6 23 cm
6.5 23 cm
7 24 cm
7.5 24 cm
8 24.5 cm
8.5 24.5 cm
9 24.5 cm
9.5 25 cm
10 25 cm
10.5 25.5 cm
11 26 cm
11.5 26 cm
12 26 cm

Belt Sizes

Natural Waist Measurement Typical Jean Size Belt Size for High‑rise Pant Belt Size for Mid‑rise Pant Infinite Belt Size
23-25" 23/24 26" 28" 1
25-26" 25 28" 30" 1
26-27" 26 30" 32" 1
27-28" 27 30" 32" 1
28-29" 28 32" 34" 2
29-30" 29 32" 34" 2
30-31" 30 34" 36" 2
31-32" 31 34" 36" 2
32-33" 32 36" 38" 3
33-34" 33 36" 38" 3
34-35" 34 38” 40" 3
36-37" 36 38" 40" 3
38-39" 38 40" 42" 4
40-41" 40 40" 42" 4
42-43" 42 44" 46" 4
43-44" 43 44" 46" 5
44-45" 44 46" - 5

Sizing Note: For the most accurate fit, measure around your body where you plan to wear the belt. Choose the closest belt size to that measurement.

Belt Diagram Accent Belt and Complement BeltThe Accent Belt, The Polished Belt and The Complement Belt size measurements start from the beginning of the leather to the middle hole.

Belt Diagram Infinite BeltThe Infinite Belt size measurements cover the entire length of the leather.



Belt Measuring Guide

Belt Measuring Guide

A - High-rise style:

If you plan to wear your belt around your natural waistline, wrap a measuring tape around the narrowest part of your midsection. Then, add 3” to determine your high-rise belt size.

B - Mid-rise style:

If you plan to wear your belt lower than your natural waistline, you will require a dierent size. If you have a particular pair of bottoms you intend to wear your belt with, wrap a measuring tape through the belt loops while in a relaxed position.

When wearing your belt in your preferred style, it should fasten in the middle hole. The belt will relax with wear allowing you to cinch it tighter, as needed.

If you plan to wear the belt in both the high and mid-rise styles, you have two options:

  1. Select your high-rise style and fasten it more loosely when worn in the mid-rise style.
  2. Select your mid-rise style and fasten it more tightly when worn in the high-rise style.