Poppy Barley Future Fund

Girls and non-binary youth are experiencing a decline in confidence and mental health as rates of depression, anxiety, self-harm and suicidal thoughts skyrocket. We are committed to making a difference.

The Girl Gap

/THē gərl gap/

The immense lack of support and resources for girls and non-binary youth during their critical developmental years.

Girls and non-binary youth from ages 10-14 struggle as the confluence of societal and biological trends create a perfect storm for adolescent girls: rapid decline in confidence, poor mental health, and a toxic, sexualized culture.

Nov 2023 - Nov 2026 Mandate

$100,000 to Fill
The Girl Gap

The Future Fund’s mandate is to empower and build the confidence of girls and non-binary youth. $100,000 over three years will support initiatives and organizations that help alleviate The Girl Gap.

$71,825 of $100,000 raised.

The Future Fund Beanie

$50 from each limited-edition product will be donated to the Girl Gap.

Change the Game

The Girl Gap
By age 14, girls drop out of sport at twice the rate of boys the same age.

Let's Keep Girls in Sport
Girls and women who play sports have higher levels of self-esteem, and an astounding 94% of female leaders have an athletic background.

How We're Helping
The Future Fund donates to KidSport Canada to cover sport registration fees, helping keep girls and non-binary youth in sport.

Business and Financial Literacy

The Girl Gap
Only 18% of Canadian businesses are majority-owned by women.

The Future is Female
When girls are empowered with financial knowledge, they have the confidence to navigate adulthood with resilience, become leaders in their communities, and pursue entrepreneurship.

How We're Helping
The Future Fund supports Junior Achievement’s hands-on programming dedicated to educating children about financial literacy and entrepreneurship.

Girls in Sport

The Girl Gap
By age 14, girls drop out of sport at twice the rate of boys the same age.

Let's Keep Girls in Sport
Girls and women who play sports have higher levels of self-esteem, and an astounding 94% of female leaders have an athletic background.

How We're Helping
The Future Fund donates to KidSport Canada to cover sport registration fees, helping keep girls and non-binary youth in sport.

Business and Financial Literacy

The Girl Gap
Only 18% of Canadian businesses are majority-owned by women.

How We're Helping
The Future Fund supports Junior Achievement’s hands-on programming dedicated to educating children about financial literacy and entrepreneurship.

Meet Our Future Fund Ambassadors

Kristen Campbell, OLY
Ice Hockey Goaltender for PWHL Vancouver, Olympian, Head Coach and Founder of KC Elite Goaltending

Kristen's Story

Kayla Alexandra, OLY
Professional Basketball Player, Olympian, and Author

Kayla's Story

Josephine Wu, OLY
Canadian Badminton Player, Olympian, and Pan Am Games Medalist

Josephine's Story

Larissa Franklin, OLY
Olympic Bronze Medal Winning Softball Player

Larissa's Story

Janine Rogan, CPA
Founder and CEO of The Wealth Building Academy Inc., Author, and Award Winning CPA

Janine’s Story

Mallory Rowan
Entrepreneur and Business and Finance Coach

Mallory's Story

Haley Daniels, OLY
Canadian Slalom Canoeist, Olympian, and Pan Am Games Medalist

Haley's Story

Laura Stacey, OLY
Olympic Gold Medal Winning Hockey Player

Laura's Story

Our Past Initiatives

2025 - KidSport, Canadian Girls Baseball & Junior Achievement

2024 - KidSport, Fast and Female & Junior Achievement

2023 - KidSport and Junior Achievement

2022 - KidSport

2021 - Water First

2020 - YWCA Edmonton & Calgary

2019 - The Mental Health Foundation

2019 - The Nature Conservancy of Canada

2018 - Lois Hole Hospital for Women

All Day Comfort

Feel-good footwear in medium and wide widths.

Reformed Pricing

We skip the luxury markups to offer fair prices on high-quality products.

Responsibly Made

Ethically made in audited factories with planet-conscious materials.

Proudly Canadian

Designed in Canada for a better future.

Subscribe for early access to new releases and $25 off your first purchase when you spend $200+.

The Harley Heeled Sandal Ankle Size Guide

How To Measure:
The Harley Heeled Sandal: Take a tape measure and wrap it around your foot, right below your ankle bone as that is where the strap will sit (see product imagery and fit video for a visual demonstration). This measurement is based on the last adjustment point on the strap.

Size	Strap length will accommodate an ankle measurement up to the size below
5	26 cm
5.5	26.5 cm
6	27 cm
6.5	27 cm
7	27.5 cm
7.5	27.5 cm
8	28 cm
8.5	28 cm
9	28 cm
9.5	28.5 cm
10	28.5 cm
10.5	29 cm
11	29 cm
11.5	30 cm
12	30 cm

The Camille Mary Jane Ankle Size Guide

How to Measure:
The Camille Mary Jane: take a tape measure and wrap it around your ankle, above the ankle bone, as that is where the strap will sit (see product imagery and fit video for a visual demonstration). This measurement is based on the last adjustment point on the strap.

Size	Strap length will accommodate an ankle measurement up to the size below
5	22.3 cm
5.5	22.6 cm
6	23.0 cm
6.5	23.3 cm
7	23.7 cm
7.5	24.0 cm
8	24.4 cm
8.5	24.8 cm
9	25.1 cm
9.5	25.5 cm
10	25.8 cm
10.5	26.2 cm
11	26.5 cm
11.5	26.9 cm
12	27.3 cm

The Esther Heeled Sandal Ankle Size Guide

How to Measure:
The Esther Heeled Sandal: take a tape measure and wrap it around your ankle, above the ankle bone, as that is where the strap will sit (see product imagery and fit video for a visual demonstration). This measurement is based on the last adjustment point on the strap.

Size	Strap length will accommodate an ankle measurement up to the size below
5	23 cm
5.5	23 cm
6	23 cm
6.5	23 cm
7	24 cm
7.5	24 cm
8	24.5 cm
8.5	24.5 cm
9	24.5 cm
9.5	25 cm
10	25 cm
10.5	25.5 cm
11	26 cm
11.5	26 cm
12	26 cm

Belt Sizes

Natural Waist Measurement	Typical Jean Size	Belt Size for High‑rise Pant	Belt Size for Mid‑rise Pant
23-25"	23/24	26"	28"
25-26"	25	28"	30"
26-27"	26	30"	32"
27-28"	27	30"	32"
28-29"	28	32"	34"
29-30"	29	32"	34"
30-31"	30	34"	36"
31-32"	31	34"	36"
32-33"	32	36"	38"
33-34"	33	36"	38"
34-35"	34	38”	40"
36-37"	36	38"	40"
38-39"	38	40"	42"
40-41"	40	40"	42"
42-43"	42	44"	46"
43-44"	43	44"	46"
44-45"	44	46"	-

Sizing Note: For the most accurate fit, measure around your body where you plan to wear the belt. Choose the closest belt size to that measurement.

Belt Diagram Accent Belt and Complement Belt Measurements start from the beginning of the leather to the middle hole.

Belt Measuring Guide

A - High-rise style:

If you plan to wear your belt around your natural waistline, wrap a measuring tape around the narrowest part of your midsection. Then, add 3” to determine your high-rise belt size.

B - Mid-rise style:

If you plan to wear your belt lower than your natural waistline, you will require a dierent size. If you have a particular pair of bottoms you intend to wear your belt with, wrap a measuring tape through the belt loops while in a relaxed position.

When wearing your belt in your preferred style, it should fasten in the middle hole. The belt will relax with wear allowing you to cinch it tighter, as needed.

If you plan to wear the belt in both the high and mid-rise styles, you have two options:

Select your high-rise style and fasten it more loosely when worn in the mid-rise style.
Select your mid-rise style and fasten it more tightly when worn in the high-rise style.

The Girls are
NOT Okay.

The Future Fund

The Girls are
NOT Okay.

The Future Fund

Girls and non-binary youth are experiencing a decline in confidence and mental health as rates of depression, anxiety, self-harm and suicidal thoughts skyrocket. We are committed to making a difference.