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Poppy Barley

The Girls are
NOT Okay.

The Future Fund

Girls and non-binary youth are experiencing a decline in confidence and mental health as rates of depression, anxiety, self-harm and suicidal thoughts skyrocket.

The Girl Gap

/THē gərl gap/

The immense lack of support and resources for girls and non-binary youth during their critical developmental years.

Girls and non-binary youth from ages 10-14 struggle as the confluence of societal and biological trends create a perfect storm for adolescent girls: rapid decline in confidence, poor mental health, and a toxic, sexualized culture.

2023-2025 Mandate

$100,000 to Fill
The Girl Gap

The Future Fund’s mandate is to empower and build the confidence of girls and non-binary youth. $100,000 over three years will support initiatives and organizations that help alleviate The Girl Gap.

The Toolbox

With our non-profit partners, we’re building a toolbox that equips girls and non-binary youth to be more resilient, confident, and develop skills and connections that will carry them into adulthood.

What's Happening in The Girl Gap?

By age 14, girls drop out of sport at twice the rate of boys the same age.


Let's Keep Girls in Sport

Girls and women who play sports have higher levels of self-esteem, and an astounding 94% of female leaders have an athletic background.


Our Partner

Cost keeps 1 in 3 Canadian kids out of organized sports. We partner with KidSport to help keep girls and non-binary youth in sport with financial assistance to cover sport registration fees.

Black Friday Fund

Learn More

Black Friday Fund



Learn More

What's Happening in The Girl Gap?

Only 18% of Canadian businesses are majority-owned by women.


The Future is Female

When girls are empowered with financial knowledge, they have the confidence to navigate adulthood with resilience, become leaders in their communities, and pursue entrepreneurship.


Our Partner

We support Junior Achievement’s hands-on programming dedicated to educating children about financial literacy and entrepreneurship.


Learn More

All Day Comfort

Feel-good footwear in medium and wide widths.

Reformed Pricing

We skip the luxury markups to offer fair prices on high-quality products.

Responsibly Made

Ethically made in family-owned, audited factories with planet-conscious materials.

Subscribe for early access to new releases and $25 off your first purchase.

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The Harley Heeled Sandal Ankle Size Guide

How To Measure:
The Harley Heeled Sandal: Take a tape measure and wrap it around your foot, right below your ankle bone as that is where the strap will sit (see product imagery and fit video for a visual demonstration). This measurement is based on the last adjustment point on the strap.

Size Strap length will accommodate an ankle measurement up to the size below
5 26 cm
5.5 26.5 cm
6 27 cm
6.5 27 cm
7 27.5 cm
7.5 27.5 cm
8 28 cm
8.5 28 cm
9 28 cm
9.5 28.5 cm
10 28.5 cm
10.5 29 cm
11 29 cm
11.5 30 cm
12 30 cm

The Esther Heeled Sandal Ankle Size Guide

How to Measure:
The Esther Heeled Sandal: take a tape measure and wrap it around your ankle, above the ankle bone, as that is where the strap will sit (see product imagery and fit video for a visual demonstration). This measurement is based on the last adjustment point on the strap.

Size Strap length will accommodate an ankle measurement up to the size below
5 23 cm
5.5 23 cm
6 23 cm
6.5 23 cm
7 24 cm
7.5 24 cm
8 24.5 cm
8.5 24.5 cm
9 24.5 cm
9.5 25 cm
10 25 cm
10.5 25.5 cm
11 26 cm
11.5 26 cm
12 26 cm

Belt Sizes

Natural Waist Belt Size* Infinite Belt Size
23" - 24" 26" 1
25" - 26" 28" 1
27" - 28" 30" 1
29" - 30" 32" 2
31" - 32" 34" 2
33" - 34" 36" 2
35" - 36" 38" 3
37" - 38" 40" 3
39" - 40" 42" 3
41" - 42" 44" 4
43" - 44" 46" 4
45" - 46" 4
47" - 53" 5

* Belt will sit high on the waist. For a trouser belt fit you may need to size up.

The Belt length corresponds to the length of the belt from the buckle to the middle hole.

Belt Length Chart

When wearing the belt in your preferred position, you should comfortably sit in the middle hole. The belt will relax with wear allowing you to cinch it tighter.

If you would like to wear the same belt on your waist and hips, you will either find it tighter or looser depending if you go with your larger or smaller size.