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From November 28-29, the Poppy Barley Future Fund is donating 100% of profits, up to $15,000, to KidSport to cover girls’ sport registration fees.
$50 from each limited-edition product will be donated to KidSport.
The decline in girls’ confidence can be linked to a handful of challenges, one being a lack of engagement in hobbies and sports.
Girls who play sports have higher levels of confidence and self-esteem and lower levels of depression. This carries into adulthood where they become strong and resilient leaders.
Perceptions of cost, access, low confidence, lack of feeling welcome, and safety concerns are more prevalently reported barriers for girls of lower-income households.
Cost keeps 1 in 3 Canadian kids out of organized sport, especially kids from marginalized or remote communities. KidSport helps keep girls in sport by supporting children who need financial assistance with sport registration fees.
A contribution of $15,000 to KidSport will cover the registration fees of 50 girls, allowing them to stay in the game.
-KidSport Parent
All girls deserve an equal opportunity to engage in sport, build their confidence, reduce the risk of depression, and learn to be leaders.
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