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Moms Who Run Businesses: Jenna, Plum Home + Design

6-minute read

This is just one story in a magazine series on moms who run businesses (Poppy Barley's co-founder, Justine, is expecting her first baby in January 2016 and wants to speak to the experts!). See more posts in this series here, and find out Justine's takeaways here.


Jenna Pryor




I have a 17 month old son, Harrison, born March 2014 and we are welcoming our second child in October 2015. Two under two!


I have an amazing husband who is incredibly supportive and who also works full time. I am very fortunate to have child care during the work week, which allows me to pop home and give my little guy a cuddle whenever I have a free moment.


Plum Home + Design


@shopplumhd / @plumintdesign
Moms Who Run Businesses: Jenna, Plum Home & Design

What is Plum Home + Design?

Plum is an interior design firm, retail store and online store. I am lucky to work with an amazing business partner who founded the retail business with me. When it comes to our business we are a great match! We always joke that I am the telescope looking ahead and dreaming big and she is the microscope evaluating how we get there. Our retail business just celebrated 3 years and our design business is going on 6 years.

How did you reconcile having a newborn and having a business in the first 12 months?

I won't lie, it was hard for the first few months. I was learning what being a mom meant and what kind of mom I was going to be. Regardless of whether you are working or not, that is a big learning curve. I took two weeks off work with Harrison before I started working again. That first year is full of ups and downs, mainly ups. Watching your baby grow and learn is pretty amazing. I was home with him full time for the first 7 months which meant replying furiously to emails while he napped and working evenings and weekends to keep up. It was stressful and as a type A over achiever I really struggled to come to terms with the fact that I just couldn't do everything anymore. That said, I would prefer that than not working. After 7 months, I had help two days a week. After 14 months I had full time help. With baby #2 arriving very soon. I have plans to take 4-6 weeks off from the design business and 3 weeks off from the retail business.

Moms Who Run Businesses: Jenna, Plum Home & Design

What did you think it would look like pre-baby and what arrangements did you set up? What was the reality like? What worked, what didn't?

I had no idea what to expect, I had no idea how I was going to reconcile the business I love and the child that I love. I had no plan on how I was going to prioritize my responsibilities. My plan was to figure it out as I went and that is just what I did. You need to be prepared to roll with the punches. The one bit of advice you will keep hearing is "nap when the baby naps", well I did that twice. It was just not a reality for me. Those brief hours are when I worked and I was happy to forgo my naps to work so that I could be with my son when he was up. From the get go Harrison came everywhere with me. He has been to every furniture store and fabric showroom in Edmonton. It meant we missed a few play dates, but he was happy to be with me and I loved being with him. I had to learn to define what my definition of "normal" was and be okay that it didn't fit everyone’s definition of mom.

Moms Who Run Businesses: Jenna, Plum Home & Design

Any advice/inspiration/warnings for entrepreneur moms-to-be?

I love my life, my job and my family. It is a demanding, hectic and often chaotic life but it is incredibly fulfilling. Every single day even after a 12 hour work day when I go to bed completely exhausted I feel lucky to be living my dream. All that being said it is hard, I miss bed time sometimes, I feel guilty and pulled in a million directions. There are sacrifices. Be prepared, you cannot have it all. Being a business owner and a mother is not all that common and your definition of motherhood may very well be different from other moms, and that is A-Ok. I wasn't prepared for the fact that sometimes that was lonely, BUT don't you dare compare yourself to other moms. You get to be exactly the mother you want to be. Every day I repeat to myself "I am doing my best and my son knows how much I love him". I may miss little moments, but I make every moment I am with him count. He knows he is loved and is thriving. My mother was a working mom and she told me: "I was a better mom because I worked". That is the case for me too, I am happier and my true self because I am living my dream and loving my career. I never once resented my mother for working - in fact I admired and respected her for it. I hope my children think the same of me. More from this series... Moms Who Run Businesses - Renee from Onboardly - Poppy Barley Magazine Moms Who Run Businesses - Jen from BRIKA - Poppy Barley Magazine Moms Who Run Businesses - Justine from Poppy Barley - Poppy Barley Magazine Moms Who Run Businesses - Giselle from Duchess Bake shop - Poppy Barley Magazine Moms Who Run Businesses - Rachel from Cricket Circle - Poppy Barley Magazine

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The Harley Heeled Sandal Ankle Size Guide

How To Measure:
The Harley Heeled Sandal: Take a tape measure and wrap it around your foot, right below your ankle bone as that is where the strap will sit (see product imagery and fit video for a visual demonstration). This measurement is based on the last adjustment point on the strap.

Size Strap length will accommodate an ankle measurement up to the size below
5 26 cm
5.5 26.5 cm
6 27 cm
6.5 27 cm
7 27.5 cm
7.5 27.5 cm
8 28 cm
8.5 28 cm
9 28 cm
9.5 28.5 cm
10 28.5 cm
10.5 29 cm
11 29 cm
11.5 30 cm
12 30 cm

The Esther Heeled Sandal Ankle Size Guide

How to Measure:
The Esther Heeled Sandal: take a tape measure and wrap it around your ankle, above the ankle bone, as that is where the strap will sit (see product imagery and fit video for a visual demonstration). This measurement is based on the last adjustment point on the strap.

Size Strap length will accommodate an ankle measurement up to the size below
5 23 cm
5.5 23 cm
6 23 cm
6.5 23 cm
7 24 cm
7.5 24 cm
8 24.5 cm
8.5 24.5 cm
9 24.5 cm
9.5 25 cm
10 25 cm
10.5 25.5 cm
11 26 cm
11.5 26 cm
12 26 cm

Belt Sizes

Natural Waist Measurement Typical Jean Size Belt Size for High‑rise Pant Belt Size for Mid‑rise Pant Infinite Belt Size
23-25" 23/24 26" 28" 1
25-26" 25 28" 30" 1
26-27" 26 30" 32" 1
27-28" 27 30" 32" 1
28-29" 28 32" 34" 2
29-30" 29 32" 34" 2
30-31" 30 34" 36" 2
31-32" 31 34" 36" 2
32-33" 32 36" 38" 3
33-34" 33 36" 38" 3
34-35" 34 38” 40" 3
36-37" 36 38" 40" 3
38-39" 38 40" 42" 4
40-41" 40 40" 42" 4
42-43" 42 44" 46" 4
43-44" 43 44" 46" 5
44-45" 44 46" - 5

Sizing Note: For the most accurate fit, measure around your body where you plan to wear the belt. Choose the closest belt size to that measurement.

Belt Diagram Accent Belt and Complement BeltThe Accent Belt, The Polished Belt and The Complement Belt size measurements start from the beginning of the leather to the middle hole.

Belt Diagram Infinite BeltThe Infinite Belt size measurements cover the entire length of the leather.

Belt Measuring Guide

Belt Measuring Guide

A - High-rise style:

If you plan to wear your belt around your natural waistline, wrap a measuring tape around the narrowest part of your midsection. Then, add 3” to determine your high-rise belt size.

B - Mid-rise style:

If you plan to wear your belt lower than your natural waistline, you will require a dierent size. If you have a particular pair of bottoms you intend to wear your belt with, wrap a measuring tape through the belt loops while in a relaxed position.

When wearing your belt in your preferred style, it should fasten in the middle hole. The belt will relax with wear allowing you to cinch it tighter, as needed.

If you plan to wear the belt in both the high and mid-rise styles, you have two options:

  1. Select your high-rise style and fasten it more loosely when worn in the mid-rise style.
  2. Select your mid-rise style and fasten it more tightly when worn in the high-rise style.