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We're a B Corp! Cheers to a Sustainable Milestone

3-minute read

Our co-founder, Justine, announces our new Benefit Corporation Certification and shares the inspiration behind reaching this sustainable milestone. She digs deeper into what the title really means and the profound impact it has on our environment, community, customers and people.

When I went to business school we were taught that a corporation’s sole responsibility is to maximize profit to shareholders—regardless of its impact on the community, the environment and its people (suppliers, employees and customers). It was disheartening, frankly, and lead me to personally spend half a decade in government and nonprofit sectors.

But then an amazing thing happened—the role of businesses in our society began to shift. First, Corporate Social Responsibility became a thing. Businesses with dual missions, like Toms and Warby Parker, were being created—and they were hugely successful. Then, Patagonia and other socially invested businesses created this thing called a Benefit Corporation (aka B Corp), which legally requires a business to balance profit and purpose in its decision making.

Co-founders, Kendall (left) and Justine Barber (right).

B Corp: it's a Beautiful Thing

To me, a B Corp is a beautiful thing because it recognizes that society’s most challenging problems cannot be solved by government and nonprofits alone. It harnesses the power of business to work towards reduced inequality, lower levels of poverty, a healthier environment and stronger communities. Poppy Barley was founded on our belief of business for good— that is, it is our responsibility (and sincere pleasure) to use our business to create an overall positive impact on the world.

The Read - We're a B Corp! Cheers to a Sustainable Milestone - The Magazine - Poppy Barley
Photo Credit: B Corp

I think for you, a B Corp is a beautiful thing because it means something substantial. So many words—eco, sustainable, green, handcrafted—have lost their meaning. They can be used to manipulate, greenwash and basically mean anything. This is why certifications (Organic, Ocean Wise etc.), while not perfect, have become important.

A Global Movement

Being a B Corp means your business is certified to meet the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. It means you are part of a global movement of people using business as a force for good.

So, we are thrilled (THRILLED!) to announce as of April 2019, Poppy Barley is now a certified Benefit Corporation.

Let's Celebrate

The certification means a lot to us and we want to celebrate it and appreciate all the work that went into it. But this isn’t a resting point for us— it’s a milestone on our journey to becoming a better business.

So this weekend we are throwing a party in-stores in Edmonton and Calgary (please come!), while also releasing our 2019 Sustainability Goals— that is—eight goals to drive our impact in our pillars of the environment, people, community and customers. In a year’s time we will be reporting back on the outcomes of these goals and in a year’s time we will be a better business because of it.

Above all, I want to thank you, our customers and community, for being integral to our journey. We couldn’t have done it without you.

The Read - We're a B Corp! Cheers to a Sustainable Milestone - The Magazine - Poppy Barley

P.S. If you’d like to learn more, check out these great pages:

Our Impact Page

2019 Sustainability Report

Overview of our Factories

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The Harley Heeled Sandal Ankle Size Guide

How To Measure:
The Harley Heeled Sandal: Take a tape measure and wrap it around your foot, right below your ankle bone as that is where the strap will sit (see product imagery and fit video for a visual demonstration). This measurement is based on the last adjustment point on the strap.

Size Strap length will accommodate an ankle measurement up to the size below
5 26 cm
5.5 26.5 cm
6 27 cm
6.5 27 cm
7 27.5 cm
7.5 27.5 cm
8 28 cm
8.5 28 cm
9 28 cm
9.5 28.5 cm
10 28.5 cm
10.5 29 cm
11 29 cm
11.5 30 cm
12 30 cm

The Esther Heeled Sandal Ankle Size Guide

How to Measure:
The Esther Heeled Sandal: take a tape measure and wrap it around your ankle, above the ankle bone, as that is where the strap will sit (see product imagery and fit video for a visual demonstration). This measurement is based on the last adjustment point on the strap.

Size Strap length will accommodate an ankle measurement up to the size below
5 23 cm
5.5 23 cm
6 23 cm
6.5 23 cm
7 24 cm
7.5 24 cm
8 24.5 cm
8.5 24.5 cm
9 24.5 cm
9.5 25 cm
10 25 cm
10.5 25.5 cm
11 26 cm
11.5 26 cm
12 26 cm

Belt Sizes

Natural Waist Measurement Typical Jean Size Belt Size for High‑rise Pant Belt Size for Mid‑rise Pant Infinite Belt Size
23-25" 23/24 26" 28" 1
25-26" 25 28" 30" 1
26-27" 26 30" 32" 1
27-28" 27 30" 32" 1
28-29" 28 32" 34" 2
29-30" 29 32" 34" 2
30-31" 30 34" 36" 2
31-32" 31 34" 36" 2
32-33" 32 36" 38" 3
33-34" 33 36" 38" 3
34-35" 34 38” 40" 3
36-37" 36 38" 40" 3
38-39" 38 40" 42" 4
40-41" 40 40" 42" 4
42-43" 42 44" 46" 4
43-44" 43 44" 46" 5
44-45" 44 46" - 5

Sizing Note: For the most accurate fit, measure around your body where you plan to wear the belt. Choose the closest belt size to that measurement.

Belt Diagram Accent Belt and Complement BeltThe Accent Belt, The Polished Belt and The Complement Belt size measurements start from the beginning of the leather to the middle hole.

Belt Diagram Infinite BeltThe Infinite Belt size measurements cover the entire length of the leather.



Belt Measuring Guide

Belt Measuring Guide

A - High-rise style:

If you plan to wear your belt around your natural waistline, wrap a measuring tape around the narrowest part of your midsection. Then, add 3” to determine your high-rise belt size.

B - Mid-rise style:

If you plan to wear your belt lower than your natural waistline, you will require a dierent size. If you have a particular pair of bottoms you intend to wear your belt with, wrap a measuring tape through the belt loops while in a relaxed position.

When wearing your belt in your preferred style, it should fasten in the middle hole. The belt will relax with wear allowing you to cinch it tighter, as needed.

If you plan to wear the belt in both the high and mid-rise styles, you have two options:

  1. Select your high-rise style and fasten it more loosely when worn in the mid-rise style.
  2. Select your mid-rise style and fasten it more tightly when worn in the high-rise style.