Poppy Barley's first-ever Holiday Collection features shoes that are fun, bold and feminine, and leather accessories (The Wristlet and the Perfect Handbag) that are luxurious, functional and classic. To bring the collection to life, we had visions of festive party-goers dancing in our heads.
Following our approach of – let awesome people be awesome – we connected with three women we admire (a lot!) to design our holiday showroom: an event designer, photographer and designer/hand-letterer.
It was just a few months ago that Christine Shankowsky officially announced the upcoming launch of Just Bella Bash – an event design and styling business that mixes her talents of design, parties and décor. We were one of her first clients.
I love working with Christine because her mind works in mysteriously delightful ways – creative, DIY-amazing and detail-oriented. Plus, I love how Christine takes charge and gets things done all while being fun and kind! Allow me to say with full confidence – hire Christine to design and style your next event.
Christine immediately understood the desired feeling for our showroom: luxurious, fun, festive, warm, clean, modern, classic. She described the theme as a cozy, luxurious home hit by a crazy fun holiday party with beautiful, fun script, and pops of strewn tinsel and confetti.
When it came to creating the said beautiful script (inspired by our new Lace-Up Flat), it was all about getting Justine Ma. She makes hand-lettering look effortless. Justine collaborated with our Brand Design Manager, Monica, to create custom stair decals (Oh, the weather outside is frightful!), and frames, as well as floor, window and wall decals. Then, she channeled her free-hand genius to casually write holiday messages next to our shoes for the photo shoot. (At this, we marvelled.) Big thanks to Christine for stepping in to be our shoe model, too!
The gorgeous photos of our Holiday Collection are the work of Andrea Hanki. She’s a self-proclaimed merry-maker who takes photos that tell stories (so we couldn't think of a better person to shoot it!). Her photos make me want to jump in the scene and throw confetti everywhere – they’re bursting with energy. It’s not surprising that Andrea and Christine have partnered to start MADESOCIAL co., a modern craft workshop that delivers a whole lot of party.