This all goes to say that when Kendall and Justine approached me about designing Poppy Barley's brand and website in 2012, I was more than eager to join forces and be part of a larger movement to help women have the boots that they wanted (be it wide calf boots or otherwise) and be rid of the shame surrounding fit. No one deserves to feel less than normal because of an arbitrary industry standard set by... who knows. The most annoying part of these standards is how excluding they are. My "fit issue" was my own battle and girls everywhere were enjoying beautiful leather boots while I explored booties and wet, snow-soaked jean bottoms.
When Kendall and Justine showed me the market research that 60% of women have difficulty finding boots that fit, I was surprised and felt a huge sense of relief. Suddenly my calves weren't so huge or embarrassing. In fact, my calves were, and are, exactly as they should be—normal. And I deserve boots just like everyone else (above, I'm wearing The Off-Duty Boot in Essential Black, now sold out).Evaluating Poppy Barley's customer measurements over the last year, it quickly becomes clear that "normal" encompasses a huge range of measurements. The fit issues we have encountered are all over the map, including no fit issues at all. This really proves that Poppy Barley boots are not only addressing a major problem in the market--stopping the search for wide calf boots, narrow calf boots etc.--but that they are stylish and fashionable enough to be made for EVERYONE. They aren't wide calf boots. They are beautiful boots. There are a lot of women who still need to know that they can have boots no matter what their calf size, foot size or fit issue, and we are on a mission to spread the word—and the leg love.
So thank you Poppy Barley, you've made me a very happy girl.
-Monica, Brand Design Manager