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Styling Notes With Sammi Smith

3-minute read

Meet Sammi Smith, founder of contemporary loungewear brand, Soft Focus. For the past 10 years, Sammi has been living and working in Toronto for some of Canada’s top fashion brands, which developed her knowledge and skill in the apparel industry. We recently connected with Sammi and asked her she would style our Convertible Belt Bag and Street Slide for a typical day in her life!

Sammi Smith of Soft Focus

What sparked you to begin Soft Focus?

I've been doing the work-from-home thing for almost seven years now, so I'm pretty comfortable with it, and over the years have figured out how to relish in the laid-backness of it. I love to work in bed, on the couch – while also learning to create some structure so I don't go crazy. 

Starting to work from home was what created the initial spark for Soft Focus. I left my last corporate fashion job in 2014, decided to start freelancing, and working for myself from home. After a while, I realized I was facing a style query of "how do I get dressed for work if my office is my couch," and the rest just slowly grew from there. 

I love the idea of bringing a sense of style and play to the clothes we wear to feel at ease and comfortable. I want to carry those feelings with me in how I dress whether I'm at home or out in the world, so the collection is always designed with that in mind – made for lounging, styled for life.

Sammi Smith Soft Focus
Sammi Smith Soft Focus

Outfit #1: Running Errands

Whenever I leave the house these days it's usually to run as many errands that I can fit into an outing. Running errands all day is very typical for small business life.This also usually involves a giant IKEA bag to carry everything around. It's a pack-mule sort of life  and The Convertible Belt Bag is super handy for a day like this. Here I'm bringing a few curbside pick-up orders to my friend's gorgeous shop – Souvenir. The owner, Danielle, is a friend and also one of Soft Focus' (very first) stockists.

Sammi Smith Soft Focus
Sammi Smith Soft Focus

Outfit #2: Coffee Run

I love wearing these silky pjs out – now that the weather is warmer it's perfect for it. Mixing it up with some denim keeps it feeling casual and less  "you're wearing your pjs outside." I threw on the Convertible Belt Bag and Street Slides for a quick coffee run to get some coffee and sunshine, giving myself a break from the computer.

Sammi Smith of Soft Focus

Outfit #3: At-Home Lounge (90s mom-inspired)

I'm very into dressing how I imagine my mom would in the 80s/90s. I paired the Soft Focus Scrunch Sweatshirt and Bike Shorts with The Convertible Belt Bag (and scrunch socks and sandals) – to live out this nostalgia fantasy.

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The Harley Heeled Sandal Ankle Size Guide

How To Measure:
The Harley Heeled Sandal: Take a tape measure and wrap it around your foot, right below your ankle bone as that is where the strap will sit (see product imagery and fit video for a visual demonstration). This measurement is based on the last adjustment point on the strap.

Size Strap length will accommodate an ankle measurement up to the size below
5 26 cm
5.5 26.5 cm
6 27 cm
6.5 27 cm
7 27.5 cm
7.5 27.5 cm
8 28 cm
8.5 28 cm
9 28 cm
9.5 28.5 cm
10 28.5 cm
10.5 29 cm
11 29 cm
11.5 30 cm
12 30 cm

The Esther Heeled Sandal Ankle Size Guide

How to Measure:
The Esther Heeled Sandal: take a tape measure and wrap it around your ankle, above the ankle bone, as that is where the strap will sit (see product imagery and fit video for a visual demonstration). This measurement is based on the last adjustment point on the strap.

Size Strap length will accommodate an ankle measurement up to the size below
5 23 cm
5.5 23 cm
6 23 cm
6.5 23 cm
7 24 cm
7.5 24 cm
8 24.5 cm
8.5 24.5 cm
9 24.5 cm
9.5 25 cm
10 25 cm
10.5 25.5 cm
11 26 cm
11.5 26 cm
12 26 cm

Belt Sizes

Natural Waist Measurement Typical Jean Size Belt Size for High‑rise Pant Belt Size for Mid‑rise Pant Infinite Belt Size
23-25" 23/24 26" 28" 1
25-26" 25 28" 30" 1
26-27" 26 30" 32" 1
27-28" 27 30" 32" 1
28-29" 28 32" 34" 2
29-30" 29 32" 34" 2
30-31" 30 34" 36" 2
31-32" 31 34" 36" 2
32-33" 32 36" 38" 3
33-34" 33 36" 38" 3
34-35" 34 38” 40" 3
36-37" 36 38" 40" 3
38-39" 38 40" 42" 4
40-41" 40 40" 42" 4
42-43" 42 44" 46" 4
43-44" 43 44" 46" 5
44-45" 44 46" - 5

Sizing Note: For the most accurate fit, measure around your body where you plan to wear the belt. Choose the closest belt size to that measurement.

Belt Diagram Accent Belt and Complement BeltThe Accent Belt, The Polished Belt and The Complement Belt size measurements start from the beginning of the leather to the middle hole.

Belt Diagram Infinite BeltThe Infinite Belt size measurements cover the entire length of the leather.



Belt Measuring Guide

Belt Measuring Guide

A - High-rise style:

If you plan to wear your belt around your natural waistline, wrap a measuring tape around the narrowest part of your midsection. Then, add 3” to determine your high-rise belt size.

B - Mid-rise style:

If you plan to wear your belt lower than your natural waistline, you will require a dierent size. If you have a particular pair of bottoms you intend to wear your belt with, wrap a measuring tape through the belt loops while in a relaxed position.

When wearing your belt in your preferred style, it should fasten in the middle hole. The belt will relax with wear allowing you to cinch it tighter, as needed.

If you plan to wear the belt in both the high and mid-rise styles, you have two options:

  1. Select your high-rise style and fasten it more loosely when worn in the mid-rise style.
  2. Select your mid-rise style and fasten it more tightly when worn in the high-rise style.