We know what you’re thinking: how did a brand new Canadian made to measure shoe company come to make custom cheerleading boots for such a niche—and public—sport in the US? It all started with a Google search for “custom boots” and a simple email—self-described as a “weird request”—from Keely Fimbres, director of special events at the St. Louis Rams, asking if making boots for a cheerleading squad was a possibility at Poppy Barley. Apparently, it was. Almost immediately, images of kicking, jumping, twirling, knee-high white boots—made famous by cheerleaders all across North America—began floated around in our heads.Ready, OKAY! Over a course of six months (and now, regularly), we worked with the Poppy Barley studio in León to make custom cheerleading boots for two NFL cheerleading teams—the St. Louis Rams and the Oakland Raiderettes.



