Developing the Poppy Barley Flats CollectionThe big day is drawing near: our flats collection will be launching in just two months, but it’s been a months-long process that’s taken a lot of team meetings and research. Before we even hit the sketchbooks, we began to think about what kinds of problems we wanted to solve.
Flats that only take into account one measurement (foot length) often lead to scenarios like this:
This is my slightly wide foot crammed into a flat with a standard width. It doesn’t look very nice (creates toe cleavage and makes me feel like one of Cinderella’s stepsisters) and it certainly isn’t comfortable. Conversely, some women have narrow feet and the opposite problem – their foot slides around and out of a flat that’s too wide.