It's Valentine's Day. Time to Lovefest. Time to Win Boots.

It’s Valentine’s Day Week! And that means it’s time for lovefesting.

At Poppy Barley, we get some seriously heart-melting letters from very happy customers, and we think it’s a crime that you don’t get to read them too. To rectify this situation, we’re sharing #PBLoveLetters every day until Valentine’s Day, updated here, and have mailed out more than 50 Valentine’s Day love letters of our own to show you how thankful we are.

Of course there’s a chance for you to get in on this—and you could win a pair of boots you’re in LOVE with if you do!

Here are all the details:

1. Post a photo on Instagram publicly* that captures your love for your favourite Poppy Barley boots. Get creative! Your photo can be of anything: a straight-up product shot from the Poppy Barley shop explaining in the caption why you love that style; a photo of a place you’d wear your Poppy Barley boots; a gloomy photo of your feet waiting for their “sole mate”; or, quite simply, a handwritten love letter.
2. Tag your photo #PBLoveLetters and @PoppyBarley.
3. Enter up to once a day.
4. Visit our #PBLoveLetters page daily to see what other people are posting and liking; we’ve generated an automatic #PBLoveLetters feed there, and we’ll be sharing our favourites.
5. Contest ends on Valentine’s Day at 11:59PM MST. We’ll be contacting the winner on Monday, February 17th.
6. Don’t have Instagram? Sign up for a public account here, and download the app on your phone. (It’s easy and requires way less information than Facebook!)

*Your Instagram account must be public in order for us to see your submitted photo, and in order for you to enter the contest.